AUDI

Audi has unveiled the first member of a new family of concept vehicles, the Audi Skysphere. This roadster concept shows how the brand is redefining luxury in the future, being a fully electric, two-seater that reimagines grand touring for the autonomous era. Its headline trick is a shape-shifting body. Placing the vision before the product is essential when presenting a concept. A strong vision defines purpose, values, and positioning. The challenge is finding the connection between audi's message and it's audience authentically. In other words, getting people to care about how futuristic and innovative the Skysphere is. It was important to take into account for a presentation like this, the psychology of colors, lighting and form. Our response to this issue was to create photo assets to be used for keynotes, press briefs, and physical presentations that balances storytelling with technical accuracy. while conveying the luxury and powerful design of Audi Germany throughout all mediums.Audi has unveiled the first member of a new family of concept vehicles, the Audi Skysphere. This roadster concept shows how the brand is redefining luxury in the future, being a fully electric, two-seater that reimagines grand touring for the autonomous era. Its headline trick is a shape-shifting body. Placing the vision before the product is essential when presenting a concept. A strong vision defines purpose, values, and positioning. The challenge is finding the connection between audi's message and it's audience authentically. In other words, getting people to care about how futuristic and innovative the Skysphere is. It was important to take into account for a presentation like this, the psychology of colors, lighting and form. Our response to this issue was to create photo assets to be used for keynotes, press briefs, and physical presentations that balances storytelling with technical accuracy. while conveying the luxury and powerful design of Audi Germany throughout all mediums.